Clarity on what is broken. A plan to fix it.
A structured two-week audit of every dimension of your revenue motion. You get a Revenue Gaps Report and a 30/60/90 Execution Plan. Not a deck. A diagnosis.
The GTM Diagnostic is the right starting point if any of these are true:
You are a founder who is still the primary closer and you need to document the motion before your next fundraise or first sales hire.
You are a Head of Sales who needs an objective outside view on what is working and a prioritized fix list.
You are a technical co-founder whose product sells well in demos but you cannot get enough demos consistently.
You are entering a new market or have gone through a pricing or product change and the old approach is not landing.
You have symptoms — thin pipeline, low win rate, long sales cycles — but no clear read on the root cause.
Six dimensions. Every gap exposed.
ICP Clarity
Are you selling to the right companies and buyers? Is the definition tight enough to build targeting around?
Messaging
Does your pitch match what buyers actually care about? Is the value prop differentiated from competitors?
Sales Process
Is there a documented process with stage-exit criteria? Do reps know exactly what to do at every stage?
Technology
Is the CRM configured to produce useful data? Is the stack connected and actually running?
Talent
Are the right people in the right roles? Is there a coaching infrastructure? Is the team ramp-ready?
Metrics
Can you forecast with confidence? Do you know your win rate, sales cycle, and pipeline coverage ratios?
Six phases. Two weeks.
Kick-Off
60-minute session. Set success criteria, confirm the customer interview list, agree on audit scope and timing.
Audit
Review CRM data, outbound sequences, pipeline reports, job descriptions, and existing sales collateral.
Interviews
5 to 10 structured calls with current customers, recently lost prospects, and active reps.
Analysis
Map all findings across the six dimensions. Identify root causes, not just surface symptoms.
Report
Write the Revenue Gaps Report and the 30/60/90 Execution Plan with specific owners and success criteria.
Readout
90-minute session presenting every finding, priority ranking, and the complete plan.
The Revenue Gaps Report
The primary deliverable is the Revenue Gaps Report — a structured document covering seven sections:
Executive Summary — the three highest-impact gaps in priority order
ICP Analysis — who is actually buying versus who should be buying
Messaging Audit — the gaps between your current pitch and what buyers need to hear
Process Assessment — where deals stall and where qualification breaks down
Technology and CRM Audit — what is configured, what is missing, what needs rebuilding
Talent and Structure — coaching gaps, role clarity, and hiring readiness
30/60/90 Execution Plan — 15 to 20 actions with specific owners and success criteria
Two weeks from now, you will know exactly what is broken.
Most clients tell us the Diagnostic alone changed how they run their weekly pipeline review. The report is that specific.
Start with a 20-Minute Conversation