Build the sales machine your company deserves. In 90 days.
A comprehensive 90-day engagement that builds your entire revenue motion from the ground up — ICP, messaging, CRM, outbound, playbook, and first-hire spec. You own everything we build. No retainer required after delivery.
"You do not have a sales problem. You have a sales architecture problem."
Reps are not hitting quota. Pipeline is unpredictable. CRM data cannot be trusted. A new hire ramps for six months and still does not know what to do in discovery. These are not people problems. They are system problems.
More headcount does not fix a broken motion. It amplifies it. The Revenue Architecture Sprint builds the system first — then your people have something to run.
Three phases. Ninety days.
Architecture
ICP sharpening workshop
Win/loss analysis
Value proposition rebuild
Messaging framework — talk tracks, email copy, LinkedIn copy
Discovery question bank
Sales process map from first touch to close
Competitive positioning matrix
Build
CRM audit and full rebuild in HubSpot or Salesforce
Pipeline stage definitions with entry/exit criteria
CRM hygiene standards document
Outbound sequence build — three sequences: cold, warm, re-engage
AI enrichment workflow via Clay
Email deliverability setup
Reporting dashboard
Activation
Full Sales Playbook, 40 to 60 pages
First sales hire job description and structured interview scorecard
Onboarding manual for new AE or SDR
Pipeline review cadence template
QBR framework
Final readout and complete handoff session
Eight deliverables. All yours.
ICP Definition Document
Top 2 to 3 segments ranked by fit, revenue potential, and win rate. Negative ICP defined.
Messaging Framework
Positioning statement, value props by persona, talk tracks, objection handling matrix.
Sales Process Map
Stage-by-stage from prospect to close. Entry and exit criteria per stage. MEDDPICC overlay.
Configured CRM
Clean pipeline stages, required fields, custom properties, dashboards, and board-ready reporting.
Outbound Sequences
Three sequences — cold, warm, re-engage — with email and LinkedIn versions. A/B variants included.
Sales Playbook
40 to 60 pages covering ICP, messaging, process, objections, competitive, and rep onboarding.
First-Hire Spec
Job description, structured interview guide, scorecard, and compensation benchmark for the first hire.
Pipeline Dashboard
Weekly pipeline report, forecast model, and conversion rate tracker — board-ready format.
Your board wants a forecast. Your reps need a playbook. Your next hire needs a process to run.
The Revenue Architecture Sprint builds all of it in one structured engagement. You own every artifact. No retainer. No lock-in.
Let Us Walk You Through the Full Scope